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The Impact of Online Grocery Marts on Traditional Supermarkets: A Market Disruption Case Study

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In the past few years, the food and beverage shopping landscape has undergone a remarkable transformation, largely driven by the rise of online grocery marts. In this case study, we will delve into the impact of online grocery marts in Canada , particularly focusing on the sales of healthy products, and how they have disrupted the traditional supermarket model.   1. The Emergence of Online Grocery Marts in Canada   Canada has witnessed a surge in online shopping across various sectors, and the grocery industry has been no exception. The convenience, time-saving aspect, and the ability to access a wide range of products from the comfort of one's home have appealed to consumers, leading to the rapid growth of online grocery marts.   2. Changing Consumer Behavior   The shift towards online grocery shopping has been influenced by changing consumer behavior. With the proliferation of smartphones and internet accessibility, consumers are increasingly tech-savvy and seeki